Growth is all about well executing to a compelling Core Value Proposition (CVP) for customers. "Cheap" is a compelling value proposition for the customer, but not likely "sustainable" for the company long term. Sustainable value creation is achieved when both the company and the customer "win." We help company leaders (1) better understand and define the CVP they must deliver to their chosen target markets via intense Customer Experience learning, (2) brand and market that value, and then (3) sell that value with exceptional & sustainable returns ... leveraging the principals of Value Based Management.
Whether turnaround, workout, or acting as a force multiplier for startup and emerging growth companies, we help firms: